I build go-to-market from zero, then the systems that scale it.

What I've built

• Opened a new region from zeroFirst APAC hire at a developer-security software company; built a team of 7 and the region's customer base.
• A playbook used worldwideWrote the company's first sales playbook, later adopted by every region.
• Partner programs that growBuilt a global software vendor's partner framework for Australia and New Zealand; channel business grew 22%.
• New lines of businessTook a technology firm's SaaS business from zero to over 50% of product revenue.

Experience

1. 2021 – now

   Career break: independent crypto investor & AI self-study

   • Self-initiated project: building a partner channel plan for a crypto business, with a two-track partner pipeline and weighted scoring model; first 10 target partners researched and scored using AI tools
   • Active investor and hands-on user across six major blockchain ecosystems; early-stage shareholder in a crypto business
   • Daily user of ChatGPT, Claude, Gemini and Copilot; set up and ran self-hosted open-source models

2. 2018 – 2021

   Developer-security software company · Sales lead → Regional Director, APAC → Government sector lead

   • First hire in the region: won the company's first banking customers in Singapore and a major Australian telco, on multi-year deals that expanded after signing
   • Built the APAC team from scratch (7 direct reports across field sales, inside sales, channel and sales engineering), designed onboarding and set compensation plans
   • Wrote the company's first sales playbook, later adopted worldwide
   • Opened the government sector: 0 to 5 government customers in 5 months, including the company's first federal government contract

3. 2016 – 2018

   Global payments company · Enterprise strategic partnerships

   • Helped open and develop a strategic partnership with a major Australian airline; 102% of target

4. 2014 – 2015

   US software-as-a-service company · Sales Director, Australia & New Zealand

   • First employee in Australia; hired the first local sales engineer

5. 2010 – 2014

   Australian technology firm · National Software Sales Manager

   • Built the SaaS business from zero to over 50% of product revenue; 108–152% of target every year
   • Created a managed-service framework that closed the firm's largest product sale (AU$1.8m), then rolled out nationally to drive AU$8m+ in pipeline
   • Grew product revenue from AU$3.8m to AU$5.4m in 2.5 years

6. 2005 – 2010

   Global software vendor · Partner Manager, ANZ; Territory Manager, NZ

   • Built the partner framework for Australia and New Zealand and grew channel business 22%
   • Grew the New Zealand territory from zero to US$1.5m in 18 months, including the vendor's largest software deal in the country
   • Repeated top-performer recognition, up to 163% of target

7. Earlier

   Enterprise software and security vendors · Account and territory roles

   • 103–124% of target

Strengths

Operations

Sales playbooks, onboarding and training design, forecasting and compensation models, target planning, sales data analysis

Go-to-market

Market entry from zero, cross-functional coordination across sales, marketing, customer success, channel and engineering

Partnerships

Partner frameworks, channel programs, enterprise and government deals

Tools

Salesforce, Excel, Google Sheets, Monday.com

Crypto & AI

Ethereum, Avalanche, Solana, BNB Chain, Cardano, NEAR · ChatGPT, Claude, Gemini, Copilot, self-hosted open-source models